Peter has more than 50 years marketing, general management and board level experience.
His career spans major blue-chip multi- nationals and entrepreneurial ventures, with particular emphasis on technology- based start ups.
He currently chairs British Pearl Ltd., a Prop-tech crowd investing business and is an Advisory Board member of gust.network, a Berlin based blockchain centric business.
Peter co-founded Precision IR Inc. (aka WILink.com plc), a leading investor targeting and communications business. WILink.com listed on LSE AIM in July 2000 and was acquired by SVIP, a US Private Equity Fund, in June 2006.
Following initial training with Unilever, Peter worked in the 1970s and 1980s for Mars Inc. and PepsiCo Inc., where he held senior international positions in the UK, Sweden, Japan and the United States. Also during this period he undertook a variety of consultancy assignments in Scandinavia, Australia and the UK as an engagement manager with McKinsey & Co Inc.